Hi, we’re Flipsy.

Flipsy started with one silly question: what if everything was just a little bit wrong? That question turned into a gang of Aussie characters who are all, well, not quite right.

Swoop is a magpie who’s scared of swooping season.
Snug is a monster who’s scared of the dark.
Peely looks like a monkey, but he’s secretly a banana.
Spike is the cuddliest echidna in Australia… unfortunately.
Binny is an ibis who’s far too fancy for bins.
Chuckles is a kookaburra who never gets the joke.

And then there’s Flipsy, the cheeky magic quokka who lives upside down. One flick of that rainbow tail and the world turns the other way round. Flipsy hides in our stories, on colouring pages, on our tees and in sticker packs, so keep your eyes peeled. Meet Flipsy.

Every Flipsy character is drawn by us, and every tee is printed in our own workshop in the Hunter Valley, NSW. No licensed characters, no copy-paste prints, just tees made to make kids laugh first and look twice.

Swoop the magpie in his cable-tie bike helmet, printed on a Chambray blue Flipsy kids tee

How a Flipsy is made

1. It starts as a doodle. Every character begins in the sketchbook with one simple quirk. The ones that make us laugh the loudest join the gang.

2. We draw it bold. Each character is drawn in a bold, retro screen-print style that looks great on a tee and even better as a sticker.

3. We print it to order. When you order, your tee is printed in our workshop and heat-pressed by hand. Printing to order means no piles of unsold stock and every tee is fresh for you.

4. It’s packed and posted. Within 1–2 business days your tee is on its way.

A freshly pressed Swoop print being peeled onto a Chambray tee in the Flipsy workshop

What we print on

We print on soft, heavyweight kids’ tees made from 100% ring-spun cotton (207 gsm). They’re garment-dyed, which gives them that lived-in, cosy feel from the first wear and makes them softer every wash. Because they’re dyed after they’re sewn, they’re pre-shrunk too, so there’s almost no shrinkage at home. A taped neck and double-stitched seams help them survive the playground.

Limited drops

Every so often the gang gets a new look, like our Christmas Drop. Drops are limited, and once they’re gone, they’re gone. Join the Flip Side on our homepage to hear about them first.

Got an idea for something that’s totally upside down? Tell us at hello@flipsy.com.au. The best ones might just become a character.